IBPS SO 2015: Marketing Quiz

2. Innovation in marketing is the same as_ 
(a) Motivation 
(b) Inspiration 
(c) Aspiration 
(d) Creativity 
(e) Team work 

3. Market research is useful for- 
(a) Deciding proper marketing strategies 
(b) Deciding the selling price 
(c) Choosing the right products 
(d) Choosing the sales persons 
(e) All of these 

4. A marketing plan should include ……………. Find the wrong option. 
(a) Financial data of the company 
(b) Mission statement 
(c) Product details 
(d) Advertising and sales-promotion steps 
(e) None of these 

5. A good marketing plan will include which one of the following–
(a) Ambitious targets 
(b) Contentious approach 
(c) Production details .
(d) Focused marketing programmes. 
(e) None of these 

6. A marketing plan for sale of gold coins in banks should include– 
(a) Description of all banking products 
(b) Technological advancements
(c) Marketing budget for sale of third party products 
(cl) All of these 
(e) None of these 

7. Marketing research is a sine qua non for- 
(a) Deciding the market area 
(b) Deciding the right product to be sold 
(c) Making proper market decisions 
(d) Deciding the right time to sell 
(e) All of these 

8. Market share analysis helps to track–
(a) Annual fluctuation rate of market share 
(b) Relative share 
(c) Segment share in the concerned segment 
(d) All of these
(e) None of these

9. Market research is necessary for–
(a) Making proper marketing decisions 
(b) Choosing the right products 
(c) Selecting the right sales persons 
(d) All of these 
(e) None of these

10. Market research is needed for-
(a) Deciding the market area
(b) Deciding the right product to be sold
(c) Making proper marketing decisions
(d) Deciding right time to sell
(e) All of these

Answers:

1.  a
2.  d
3.  e
4.  a
5.  d
6.  c
7.  e
8.  e
9.  d
10. e