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IBPS SO 2015: Marketing Quiz


1.The____________is the differencein value between a nation’s exports and its import?
(1)balance of payments
(2)export/import ratio
(3)gross domestic product
(4)net trade value
(5)None of these


2.JCB would look to which of the following factors to determine how trade barriers would affect its ability to market its earth-moving equipment in various countries?
(1) Political and legal forces
(2)Interpersonal forces
(3)Social forces
(4)Technological forces
(5)None of these.


3.Which of the following statements about technological forces in international marketing is TRUE?
(1) Television advertising can be used universally throughout the world
(2) Much of the technology used in industrialized regions of the world may be ill-suited for developing countries
(3)Because all countries have up-to-date postal services, direct mail advertising is always a viable option
(4) Technology is generally not a problem in international marketing
(5) None of these


4.USA Chemicals’ president is very excited about the possibility of the firm’s British subsidiary having access to the enitre EU. He realises that it will be some time before this area truly becomes one market, primarily because of differences in?
(1) Available advertising media
(2) Culture
(3) Law
(4) Technology
(5) None of these


5.Countries in the Pacific Rim encompass — of the world’s population?
(1) 40%
(2) 50%
(3) 60%
(4) 70%
(5) None of these


6.The lowest level of commitment to international marketing, and also the most flexible approach, is?
(1) a joint venture
(2) Direct ownership
(3) Exporting
(4) licensing
(5) None of these


7.Export agents?
(1) bring buyers and sellers from different countries together and collect a com-mission for arranging sales
(2) purchase products from different companies and sell them to foreign countries
(3) are specialists at understanding the needs of customers in foreign countries
(4) arrange for licensing agreements between domestic and foreign countries
(5) None of these

8. Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing?
(1) Exporting
(2) Trading
(3) Joint venture
(4) licensing
(5) None of these


9.Nuhitzu believes it has the technological expertise to produce communication systems that will be the leaders around the globe. Boston Electronics is widely regarded as having excellent management system, and superior marketing programmeThe two might form______________ to work together co a worldwide basis?
(1) A licensing agreement
(2) An export trading company
(3) A joint agreement
(4) A strategic alliance
(5) None of these


10.Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, what becomes a possibility?
(1) Exporting
(2) Joint venture
(3) Limited exporting
(4) Direct ownership
(5) None of these

Answers:
1.1
2.1
3.2
4.2
5.3
6.3
7.1
8.4
9.4
10.4



IBPS SO 2015: Marketing Quiz |_2.1

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