Particulars
- Concept, Nature, Scope and Importance of Marketing
- Meaning, Functions and Importance of Marketing Management
Marketing Organisation
- Marketing Process & Marketing Planning
- Marketing Programme
- Marketing Decisions
- Marketing Research
- Marketing Segmentation.
- Consumer/Buyer Behaviour & Motivation
- Sales Forecasting & Sales Budget
- Product
- Product Planning and Development
- Branding, Packaging, Labelling, Standardisation &
Grading
- Pricing Decisions
- Channels of Distribution and Physical Distribution
- Wholesale and Retail Trade
- Advertisement
- Sales Promotion & Personal Selling
- Sales Management
- Rural Marketing
- Bank Marketing
- Insurance Marketing
- Marketing Environment
- International Marketing
- Social Responsibility & Marketing Ethics
- Consumer Protection in India
- Marketing of Services
Important Links