SPECIALIST OFFICER: Marketing Syllabus



Particulars
  • Concept, Nature, Scope and Importance of Marketing     
  • Meaning, Functions and Importance of Marketing Management Marketing Organisation
  • Marketing Process & Marketing Planning             
  • Marketing Programme 
  • Marketing Decisions      
  • Marketing Research       
  • Marketing Segmentation.            
  • Consumer/Buyer Behaviour & Motivation           
  • Sales Forecasting & Sales Budget             
  • Product               
  • Product Planning and Development       
  • Branding, Packaging, Labelling, Standardisation & Grading         
  • Pricing Decisions             
  • Channels of Distribution and Physical Distribution          
  • Wholesale and Retail Trade       
  • Advertisement 
  • Sales Promotion & Personal Selling         
  • Sales Management         
  • Rural Marketing              
  • Bank Marketing               
  • Insurance Marketing     
  • Marketing Environment               
  • International Marketing              
  • Social Responsibility & Marketing Ethics              
  • Consumer Protection in India    
  • Marketing of Services


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