1. ________Goods must be collected from________producersats________ time at________price and in________quantities. Suggest a single word to fill the blank.
(1) Appropriate
(2) Same
(3) Likely
(4) Right
(5) More
2. To understand the Marketing Planning, it is necessary to understand the meaning of individually.
(1) Market
(2) Demand
(3) Marketing
(4) Planning
(5)3 and 4
3. Who said “Marketing planning is concerned with the identification of resources that are available and their allocation to meet specified objectives”?
(1) Stephen Morse
(2) Clark and Clark
(3) Tousley
(4) Cundit and Still
(5) Willim J. Stanton
4. What decision is being taken under Planning ?
(1) What to do ?
(2) How to do ?
(3) When to do ?
(4) Why to do ?
(5) All of above
5. Who said- “Planning is a process/method of looking ahead, a constructive reviewing of future so that present action can be adjusted in view of the established goals.” ?
(1) James C. Cundy
(2) M.E. Hurely
(3) George R. Terry
(4) PankajParashar
(5) Dr. Sanket
6. Which activity is included in Marketing Planning ?
(1) Sals Forecasting
(2) Determination of objectives
(3) Formulation of marketing programmes
(4) 1 and 3
(5) 1, 2 and 3
7. What is one of the objectives of Marketing Planning ?
(1) Helpful in Forecasting
(2) To minimise future Uncertainties
(3) Helpful in Co-ordination
(4) Helpful in Control
(5) All of above
8. Which Activity/Objective findsbase from Marketing Planning?
(1) Helpful in Forecasting
(2)Helpful in Profit making
(3)Helpful in storing
(4)Helpful in production
(5)All of the above
9. Marketing Planning helps to minimise future uncertainties because
(1)Future is uncertain
(2)Future is bright
(3)Future is narrow
(4)Future is Dark
(5)Future is Vast
10. The________section defines theplan’s financial and marketing goals in terms of sales volume, marketing share and profit.
(1)Action Programme
(2)Simple Programme
(3)Project profit and loss statement
(4)Current marketing situation
(5) Objectives
Answers
1. (4)
2. (5)
3. (1)
4. (5)
5. (3)
6. (5)
7. (5)
8. (1)
9. (1)
10.(5)
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