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IBPS Specialist Officer (SO) – Marketing Mix Quiz



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1.  Market Segmentation means dividing—

The marketing teams into small groups
The employees as per their grades
The product as per their usages
The product as per their life cycles
The market as per the tastes and needs of different groups.


2.  The Segmentation of market based on the gender of the customer is a type of —

Geographic segmentation
Demographic segmentation
Psychographic segmentation
Srio-cultural segmentation
Life style segmentation



3.  Good marketing strategy envisages good and proper—

Product distribution
Networking of branches
High pricing
Placement of counter staff
Relationship management

4.  Customisation results in —

Customer exit
Customer retention
Customer complaints
Better Balance sheet figures
Better technology

5. Market segment means grouping—

The sales team
The customers as per their needs and tastes
Selling arrangements
The counter staff
The back office staff

6.  Diversification is useful for —

Attaching more customers
Retaining existing customers
Increasing sales volume
All of the above
None of above



7.  Diversification means—

Dividing the market into small segments
Dividing energy of the sales persons
Marketing of diverse products
All of the above
None of the above

8. Social Responsibility of bank does not include

Pollution Control
To provide job
To open a saving account
Support facility
Public development programme

9.  Life style of a customer includes

Social status
Cultural value of customers
Perception of customers
Motivation
All of these


10. Positioning of a product is based on-

The price charged for the product
The promotional pitch for the product
Product characteristics
All of these
None of these

                                       

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