Marketing Quiz-15

1.         
“Niche” market
means-

(1) a free market                    (2) a social market          
(3) equity market                  (4) capital market
(5) a specified
market for the target group

2.         
Value-added
service means-
(1) costlier
products            
(2) additional
benefits at the same cost
(3) extra work by
the sales persons
(4) All of these
(5) None of these
3.         
Market expansion
means –
(1) hiring more
staff             (2) firing more staff
(3) buying more
products 
(4) buying more
companies
(5) growth in
sales through existing and new products
4.         
“HNI” in marketing
means –
(1) High Number
Inference
(2) High Networth
Individual
(3) High Negative
Individual
(4) High Network
Industrial            
(5) High Inspired
National
5.         
“POS” means (in
marketing)-
(1) Preparation
for Sales     (2) Point of Superiority
(3) Point of Sale      (4) Primary Outlook Salesman
(5) Position of
Sales
6.         
A presentation
means-
(1) display of
products        
(2) explaining the
utility of products
(3) a gift     (4) display of communication skills
(5) All of these
7.         
Marketing in banks
is-
(1) a one –day
function        (2) a one- man function
(3) a one- off
affair                 (4) All of these
(5) None of these
8.         
Customer retention
means-
(1) quick disposal                  (2) customers dealing with the
same bank for a long time
(3) retaining the
customers at the bank for the full day
(4) better standards             (5) All of these
9.         
zero-based
budgeting (ZBB) means
(1) a tool for
marketing cost analysis
(2) a tool for
financial analysis
(3) each year,
budgeting starts from a scratch
(4) a certain
percentage of sales
(5) only 1 & 2
10.      SWOT analysis refers to –
(1) marketing tool
to understand constraints and potentials of self and competitor
(2) external
environment analysis
(3) internal
environment analysis
(4) strategic
planning for selling product
(5) South-West
organisation for trade



Answer

Qns.
Ans.
Qns.
Ans.
1
5
6
2
2
5
7
5
3
5
8
2
4
2
9
3
5
3
10
1