Marketing for SBI-18

1.      Market Expansion means—

(1) hiring more staff      (2) firing more staff       (3) buying more products   
(4) buying more companies            (5) None of these

2.      One of the following is a
target group for the marketing of Internet Banking.

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(1) All the customers     (2) All the educated
customers      
(3) Only creditors 
(4) All the computer educated customers                 (5) All of these


3.     
Proper
pricing is needed for –
(1) Extra charges of extra services     (2) Levy of VAT         (3) Good customer services
(4) Putting burden on the customer     (5) Service with extra facilities


4.     
A
good seller should have the following quality/qualities ?
(1) Devotion to the work    (2) Submissive             (3) Sympathy      (4) All of these
(5) None of these


5.     
The
aim of successful marketing is—
(1) to increase the sale (2)
to increase the profit    
(3) to increase the output of sellers
(4) All of these                        (5) None of these


6.     
Bank
Marketing means –
(1) Selling of Banks        (2)
Booting of banks           (3) Merger of banks    

       (4) selling bank’s products
and services         (5) Selling various items in banks


7.     
A
lead means –
(1) A bank’s marketing staff          (2) A religious leader            (3)
Bank’s chairman
(4) Target Customer             (5) Leash
tied to a dog


8.     
The
goal of the marketing logistics system should be to provide ______?
(1) a targeted level of promotional support.  

       (2) a targeted level of customer service at the least cost.
(3) a targeted level of transportation expense ratio.
(4) a targeted level of field support.
(5) None of these


9.     
The
practice of going after a large share of a smaller market or subsets of a few
markets is called _____?
(1) undifferentiated marketing  (2) differentiated marketing   (3) concentrated marketing
(4) turbo marketing              (5) None
of these


10.     
 _____ has the advantage of being high in
selectivity; low cost, immediacy, and interactive capabilities?
(1) Direct Mail         (2)
Outdoor            (3) Online           (4)
Radio     
(5) None of these

Answer

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ANS
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