Marketing for SBI-19

1.     
Marketers
are sometimes accused of deceptive practices that lead consumers to believe
they will get get more value than they actually do. ____ includes practices
such as falsely advertising “factory” or “wholesale” prices or a large price
reduction from a phony high retail price?
(1) Deceptive promotion    (2) Deceptive
packaging
(3) Deceptive pricing            (4)
Deceptive cost structure
(5) None of these

2.     
Each
salesperson is assigned to an exclusive area in which to sell the company’s
full line of products or services in which type of sales force structure?
(1) Territorial sales force     (2)
Product sales force
(3) Customer sales force     (4)
Hybrid sales force

(5) None of these
3.     
Setting
the promotion budget so as to match the budgets of the competition is
characteristic of which of the following budget methods?
(1) Affordable method
(2) Percentage-of-Sales method
(3) Competitive-and-parity method
(4) Objective -and-task method
(5) None of these
4.     
____
is screening new-product ideas in order to spot good ideas and drop poor ones
as soon as possible.
(1) Idea generation
(2) Concept development and testing
(3) Idea screening                  (4)
Brainstorming
(5) None of these
5.     
Target group means
(1)
All purchasers                   (2) all
sales persons
(3)
targeted purchasers      (4) all consumers
(5)
delivery persons
6.     
What is the USP of saving accounts?
(1)
High rate of interest       (2) Easy
operation
(3)
Risky transactions           (4) Expensive
transactions
(5)
Back office facility
7.     
Which one of the following is not a target group
for saving accounts?
(1)
Salaried persons              (2) loss
making companies
(3)
doctors                                                (4)
government employees
(5)
insurance agents            
8.     
Target group for home loans is
(1)
Existing creditors
(2)
persons having no house of their own
(3)
persons having one or more than one house    
(4)
builders                               (5)
NRIs
9.     
Digital Marketing is similar to
(1)
Online marketing            (2) cold
calling
(3)
web designing                  (4) market forecast
(5)
outdoor marketing        
10.     
Full form of DSA is ……..
(1)
Delivery Staff Agency    (2) Direct
Selling Agency
(3)
Direct Supplier Agent
(4)
Distributors and Supply Agency               
(5)
Driving Sales Ahead