are sometimes accused of deceptive practices that lead consumers to believe
they will get get more value than they actually do. ____ includes practices
such as falsely advertising “factory” or “wholesale” prices or a large price
reduction from a phony high retail price?
(1) Deceptive promotion (2) Deceptive
(3) Deceptive pricing (4)
Deceptive cost structure
salesperson is assigned to an exclusive area in which to sell the company’s
full line of products or services in which type of sales force structure?
(1) Territorial sales force (2)
Product sales force
(3) Customer sales force (4)
Hybrid sales force
the promotion budget so as to match the budgets of the competition is
characteristic of which of the following budget methods?
(1) Affordable method
(3) Competitive-and-parity method
(4) Objective -and-task method
is screening new-product ideas in order to spot good ideas and drop poor ones
as soon as possible.
(1) Idea generation
(3) Idea screening (4)
Target group means
All purchasers (2) all
targeted purchasers (4) all consumers
What is the USP of saving accounts?
High rate of interest (2) Easy
Risky transactions (4) Expensive
Back office facility
Which one of the following is not a target group
for saving accounts?
Salaried persons (2) loss
Target group for home loans is
persons having no house of their own
persons having one or more than one house
Digital Marketing is similar to
Online marketing (2) cold
web designing (4) market forecast
Full form of DSA is ……..
Delivery Staff Agency (2) Direct
Direct Supplier Agent
Distributors and Supply Agency
Driving Sales Ahead