Marketing Questions For SBI PO Exam

1.   
Consumer information sources
are-
(1) personal source and commercial source
(2) public
source
(3)
experimental source
(4) All (1), (2) & (3)
(5) Only (1)
& (2)

2.   
Zero-Based Budgeting (ZBB)
means-
(1) a tool
for marketing cost analysis
(2) a tool
for financial analysis
(3) each year, budgeting starts from a
scratch
(4) a
certain percentage of sales
(5) Only (1)
& (2)
3.   
The advantages of
telephone-interview are-
(1)
relatively low cost per interview
(2) good for
reaching important people who are inaccessible
(3) securing
co-operation which is not always possible
(4) All of these
(5) Only (1)
& (2)
4.   
Which among the following is a
disadvantage of an EDI system?
(1) Speed                         
(2) Errors
(3) Expensive                   
(4) Mismatch
(5) None of
these
5.   
In online marketing , there is
______
(1) no
exchange
(2) exchange is the core of marketing
(3)
Guarantee
(4) Only
warranty
(5) None of
these
6.   
Sales forecasting involves___
(1) Sales
planning
(2)
Distribution Channels
(3) Sales
Pricing
(4) Consumer
Tastes
(5) All of these
7.   
Marketing is____
(1) Consumer
oriented
(2)
Competitors oriented
(3) Producer
oriented
(4) Both (1) & (2)
(5) Both (2)
& (3)
8.   
Warehousing management does not
include____
(1) Order picking procedure
(2) Space determination
(3) Stock
layout
(4) Stock
design
(5) Stock
placement
9.   
In the case of such goods where
consumer normally compares price, quality delivery etc are called____
(1) Shopping goods
(2)
Specially goods
(3) Stable
goods
(4) Derived
demand
(5) Luxury
goods
10.  In marketing Mix 4P’s imply___
(1) Product,
Price, Policy, Place
(2) Product,
Price, Public, Place
(3) Product,
Promotion, Policy, Place
(4) Product, Price, Place, Promotion
(5) Product,
Price, Policy, Place
11.  According to product life cycle theory, the profit is maximum in:
(1) Matured stage
(2) Developed
stage
(3) Early
stage
(4) Declined
state
(5) None of
these
12.  In the Era of globalization of business, M & A means_____
(1) Money
& Assets
(2)
Marketing & Alliances
(3) Mergers &
Acquisitions
(4) Means
& Acquisitions
(5) Markets
& Acquisitions
13.  The long term objective of marketing is ______
(1) Customer
satisfaction
(2) Profit maximization with customer
(3) Profit
maximization
(4) Cost
cutting
 (5) None of these
14.  Which of the following is an example of teleconferencing?
(1) Computer
conferencing
(2) Audio
conferencing
(3) Video
conferencing
(4) All of the above
(5) None of
these
15. 
Information systems can assist managers by___
(1) providing information
(2) providing data on internal sources
(3) directing
(4)
All of the above
(5) None of these

Answer

1.
(4)
9.
(1)
2.
(3)
10.
(4)
3.
(4)
11.
(1)
4.
(3)
12.
(3)
5.
(2)
13.
(2)
6.
(5)
14.
(4)
7.
(4)
15.
(4)
8.
(1)