IBPS SO Marketing Officer : Professional Knowledge Quiz for 2017:28 December 2016


Q1.Dividing the market into segments and charging the same price for everyone in a segment is known as _____.
(a) steaming pricing
(b) cost based pricing
(c) personal pricing
(d) group pricing
(e) individual pricing

Q2. EMI is a marketing tool if –
(a) It is very high
(b) It is very low
(c) It is increasing
(d) It is fluctuating
(e) It has no role as a marketing tool


Q3. Best, Important and the Central activity of a business is known as its –
(a) Portfolio
(b) Product line
(c) Nuclear Activity
(d) Mainstay
(e) Core Competency


Q4. The concept of Selling is different from Marketing and aims at profit maximization through–
(a) Increasing Sales Volume of Quality Products
(b) Customer Satisfaction
(c) Solution of Customer Problems
(d) Satisfaction of Customer Needs
(e) Innovation and Market Research


Q5. The segmentation of markets based on the gender of the customer is a type of–
(a) Geographic Segmentation
(b) Demographic Segmentation
(c) Psychographic Segmentation
(d) Socio cultural Segmentation
(e) Lifestyle based segmentation


Q6. GE matrix has : 
(a) 9 Cells 
(b) 12 Cells 
(c) 4 Cells 
(d) 3 Cells 
(e) 5 Cells 


Q7. In GE Nine Cell Matrix Red colour indicate : 
(a) Expansion
(b) Select 
(c) Divest
(d) All of the above 
(e) None of these 


Q8. In GE Nine Cell Matrix Yellow colour indicate : 
(a) Expansion
(b) Select 
(c) Divest 
(d) All of the above 
(e) None of these 


Q9. In GE Nine Cell Matrix Green colour indicate : 
(a) Expansion 
(b) Select 
(c) Divest 
(d) All of the above 
(e) None of these 


Q10. Database is a source of : 
(a) Reliable data 
(b) Correct data
(c) Primary data
(d) Secondary data
(e) None of these 




About Course:

"Did you Know? In this pack you will get All new content we launch in the next 1 months"
 

This is the most recommended and NRA-CET ready Pack!
 
Use Code 'DREAM' to avail at the best price today

This package Includes IBPS PO Study Material -  Subscribe Now

About Bank Mahapack
If you are preparing for more than 1 Banking & Insurance exams then this is the pack we recommend you buy.

It is most cost-effective and you get access to 100% digital content for Bank & Insurance exams on Adda247.

Banking & Insurance Exams Covered in this Pack

Additionally, you can crack any private bank job exam with content in this pack.

 

Bank & Insurance Mahapack Highlights 

  • Structured course content
  • Recorded classes available if you miss any live class
  • Previous Years’ Papers of all upcoming exams.
  • Full Length Mocks based on the latest pattern with detailed solutions (video solutions for certain topics)
  • Topic level knowledge tests
  • Strategy sessions, time management & Preparation tips from the experts

 

Validity: 1 Month

Bank Maha Pack
  1. Unlimited Live Classes & Recorded Video Courses
  2. Unlimited Tests and eBooks
  3. 1 Lakh+ Selections
Validity
  1. 15 Months
  2. 9 Months
  3. 3 Months
  4. 27 Months
  5. 1 Month
6799 453/month
BUY NOW