Quiz: Reading Comprehension

Hello Readers,
                              Today’s post is related to the major change adopted by the major publishing houses and its new deal with social networking giant, FACEBOOK. This is important as per SBI, IBPS, SSC and other competitive examinations.


Directions (Q.1-10): Read the
following passage carefully and answer the questions given below. Certain
words/phrases have been printed in bold to help you locate them.
Last week, when nine well-known
media houses began publishing directly to Facebook, allowing the social media
giant’s 1.4 billion users to read stories then and there, those in the embattled
media industry would have felt relieved and uneasy at the same time.
Relieved, because of what, on the face of it, seems to be a sweet deal for all
the nine publishers that are part of Facebook’s direct publishing feature,
Instant Articles. The New York Times, National Geographic, BuzzFeed, NBC, The
Atlantic, The Guardian, BBC, Spiegel Online, and Bild can sell advertisements
on their own and keep all of those revenues. Alternatively, they can allow
Facebook to sell and still keep 70 per cent of the proceeds. For an industry
that is struggling with the aftermath of the digital disruption, this is a
welcome revenue-raising opportunity. According to the Pew Research Center’s
State of the News Media 2015 report, revenues from print advertising fell in
2014 over the previous year while revenues from digital advertising grew. The
catch: the good showing of digital wasn’t even nearly good enough to make up
for print’s shortfall. In the U.S., print advertising dollars fell by nearly a
billion while digital dollars just about managed a growth of 100 million.
Still, it is difficult not to
feel uncomfortable about Facebook’s growing clout as a distributor of
news. Top publishers are already on board Instant Articles, and more are
itching to follow suit. Their websites could increasingly become less relevant.
As more and more publishers join it, each of them individually will need
Facebook more than it needs them. But avoiding a partnership with Facebook, as
some publishers have suggested they would, isn’t a wise thing to do. As the Pew
Research Center’s report put it, nearly half of those surveyed said they had accessed
news on politics and government on Facebook in the week before. Also, the
platform attracts roughly a fourth of the display advertisement revenues and
more than a third of mobile display advertisement revenues. This is in sharp
contrast to the experience of news organisations in garnering digital revenues.
Befriending Facebook now is a no-brainer, especially given that
publishing houses long ago ceded control of news distribution to
technology firms. They have only themselves to blame. What they ought to ensure
now is not to become too dependent on any one platform, even as they continue
to build their identities both online and offline. Fortunately for the
publishers, the likes of Snapchat, Facebook’s promising rival which has managed
to woo the youth, do seem to give the hope that the publisher-distributor
relationship wouldn’t be one-sided.
-Source The Hindu, Delhi Edition, 23rd
May
Q.1.Choose an appropriate title
for the passage.
1) With Knowledge-Facebook
2) News at Express speed
3) The News From Facebook
4) Its all about Revenues
5) A late Step
Q.2.Which of the following social
networking sites is mentioned in the passage?
A) Facebook
B) Twitter
C) Snapchat
1) Only A and B
2) Only B and C
3) Only C and A
4) All A, B and C
5) None
Q.3.Which of the following is
true according to the passage?
A) The platform attracts roughly a fourth of the
display advertisement revenues and more than a third of mobile display
advertisement revenues.
B) According to the Pew Research Center’s State of the
News Media 2015 report, revenues from print advertising rose in 2014 over the
previous year
C) Top publishers are already on board Instant
Articles, and more are itching to follow suit.
1) Only A and C
2) Only B and C
3) Only B and A
4) All A, B and C
5) None
Q.4.What does the author suggest
to the news publishing firms and urge them to ensure?
1) He want them to make association for healthy competition.
2) He want them to not become completely dependent on
the Facebook.
3) He want them to weigh their chances and proceed
accordingly
4) He want them to make all stuff free so that people
can learn
5) None of the above.
Q.5.What does the author mean by
the phrase “Befriending Facebook now is a no-brainer”?
1) Having a rival like facebook is no brainer.
2) The Decision of being friend with facebook is a
wise decision at the right time.
3) The decision of being friend with facebook at this
point of time is crucial for all.
4) It means that being friend with facebook at this
point of time is not a wise decision.
5) None of these
Q.6. Which of the following is
not the synonym of the word “Ceded”?
1) Gain
2) Abate
3) Deviate
4) Depart
5) Moderate
Q.7. Which of the following is
the synonym of the word “Clout”?
1) Secret
2) Formal
3) Sway
4) Fond
5) Similar
Q.8. Which of the following is
the synonym of the word “accessed”?
1) Unclear
2) Improve
3) Willingness
4) Allay
5) Acquire
Q.9. Which of the following is
the synonym of the word “embattled”?
1) Compare
2) Highest
3) Calm
4) Fortified
5) Relevant
Q.10. Which of the following is
not the synonym of the word “uneasy”?
1) Shelter
2) Calm
3) Weaken
4) Bold
5) Grant

1. (3)
2. (3)
3. (1)
4. (2)
5. (4)
6. (1)
7. (3)
8. (5)
9. (4)

10. (2)