SBI PO 2015: Marketing Quiz

1. DSA Means –
(1) District sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales agent
(4) None of these
(5) All of these
2. “Conversion” in sales language means –
(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into customer
(4) All of these
(5) None of these
3. Bank Marketing is treated as –
(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) all of these
(5) None of these
4. Leads can be provided by –
(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these
5. Marketing is – Find the wrong option –
(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a team effort
(5) None of these
6. Regulation that arise to ensure that firm takes responsibility for the social costs of their products or production processes stem from which reason for government legislation of business-
(1) To protect companies from each other.
(2) To protect companies from unfair business practices.
(3) To protect the interests of the society.
(4) To businesses from unfair consumer demands.
(5) All of these
7. The last stage in selling process-
(1) approach
(2) handling objections
(3) closing
(4) follow up
(5) All of these
8. The Major advantage of survey reasearch is its-
(1) Simplicity
(2) Structure
(3) Organization
(4) flexibility
(5) All of these
9. A ___________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.
(1) Demand
(2) Basic staple
(3) Product
(4) Service
(5) All of these
10. ____________ is a person’s distinguishing psychological characteristics that-lead to relatively consistent and lasting responses his or her own environment-
(1) Psychographics
(2) Personality
(3) Demographics
(4) lifestyle.
(5) All of these
11. The plan in the business buying behaviour model where interpersonal and individual influence might interact is called the-
(1) Environment
(2) Response
(3) Stimuli
(4) Buying center
(5) All of these
12. The course of a product’s sale and profit over its lifetime is called-
(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
(5) All of these
13. All of the following are thought to be sources of new product ideas Except-
(1) Internal Sources
(2) Customers
(3) Competitors
(4) Local library
(5) All of these
14. If Honda uses its company name to cover such different products as its automobiles lawn mowers and motorcycles, it is practicing which of the following-
(1) New brand strategy
(2) Live extension strategy
(3) Multibrand strategy
(4) Brand extension strategy
(5) All of these
15. If a company (considering its options on the product/market expansion grid) chooses to move in to different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies.
(1) Market-Penetration
(2) Market development
(3) Product development
(4) Diversification
(5) All of these
Answers:
1. 2
2. 3
3. 2
4. 4
5. 1
6. 3
7. 4
8. 4
9. 4
10. 2
11. 4
12. 4
13. 3
14. 4
15. 4