SBI PO 2015: Marketing Quiz

Dear Readers,

Keeping the upcoming SBI PO 2015 Exam in mind, here we are posting some questions of Marketing which we hope will be helpful for the exam. Hope you all like the post!

1. Marketing means-
(1) Selling of Banks 
(2) Merger of Banks
(3) Selling bank’s products and services 
(4) None of these
(5) All of these

2. Credit cards are used for-

(1) Cash withdrawals 
(2) Purchase of air tickets
(3) Purchase of consumable items from retail outlets 
(4) all of these
(5) None of these

3. Home loans are granted to-
(1) Individuals 
(2) Institutions
(3) Builders 
(4) all of these
(5) None of these
4. ATMs are-
(1) Branches of Banks 
(2) Manned counters of Banks
(3) Unmanned cash dispensers
(4) All of these 
(5) None of these
5. Relationship selling means-
(1) Preparing a list of relatives 
(2) Cross selling 
(3) Selling to relatives 
(4) Selling to strangers 
(5) Telemarketing
6. Proper pricing is needed for-
(1) Extra charges of extra services 
(2) Levy of VAT
(3) Good customer services
(4) Putting burden on the customers
(5) Depositing money in bank.
7. The abbreviation ISP stands for-
(1) International Spy Project
(2) Indian Social Planning 
(3) Initial Service Provider
(4) Internet Service Provider
(5) None of these
8. ESOP stand for-
(1) Efficient Service of Promises 
(2) Effective System of Projects
(3) Employee Stock Option Plan 
(4) Essential Security of Project
(5) Equity Stock Option Plan
9. The balance sheet of an organization gives information regarding-
(1) Result of operations for a particular Period 
(2) The financial position as on a particular date
(3) The operating efficiency of a firm.
(4) Financial position during a particular period
(5) All of the above
10. The advantage of telephone interview are-
(1) Relatively low cost per interview 
(2) Good for reaching important people who are inaccessible 
(3) Securing Co-operation which is not always possible 
(4) All of these 
(5) Both 1 & 2
11. The best advertisement is-
(1) Glow sign boards 
(2) On internet
(3) TV media 
(4) Print media 
(5) A satisfied Customer
12. Acid Test of a brand is-
(1) Brand preference 
(2) Brand awareness
(3) Brand loyalty 
(4) Brand equity 
(5) Band acceptability
13. In banks loans and advances are considered as-
(1) Assets 
(2) liabilities
(3) Resources 
(4) cause of expenditure
(5) None of these
14. In the context of globalization, BPO means-
(1) British Petroleum Organization 
(2) British Passport Office
(3) Business Process Outsourcing
(4) Business Process Orientation
(5) All of the above
15. Modern method of marketing include-
(1) Publicity on the net 
(2) Advertisement on the net
(3) Soliciting business through e-mails
(4) Both 1 and 2
(5) All of the above

Answers:
1. 3
2. 4
3. 1
4. 3
5. 2
6. 3
7. 4
8. 3
9. 2
10. 5
11. 5
12. 3
13. 1
14. 3
15. 5