SBI PO 2015: Marketing Quiz

1. A campaign is a
(1) Specific message being sent to a specific group of recipients
(2) System
(3) Plan
(4) Market
(5) None of these

2. Market Research is needed for _________.
(1) Deciding the market area
(2) Deciding the right-product to be sold.
(3) Making proper marketing decisions
(4) Deciding right time to sell
(5) All of these

3. Which is not the concept of marketing?
(1) Social marketing concept
(2) Product disposal planning concept
(3) Marketing concept
(4) Product concept
(5) All of these

4. RSS Stands for-
(1) Real Save System
(2) Role Saver System
(3) Real Simple Syndication
(4) Real Saver System
(5) None of these

5. The selling concept applies on:
(1) Bank and other Financial Institution
(2) Insurance
(3) Gas
(4) Water Supply
(5) All of these

6. Which bank is following high Pressure Selling of their product?
(1) ICICI Bank
(2) State Bank of India and UCO bank
(3) Bank of Baroda
(4) Bank of India
(5) All of these

7. Which is the part of Selling concept?
(1) Profit by sales
(2) Production of Present Product
(3) Sales/Promotional efforts
(4) All of these
(5) None of these

8. Which concept of marketing is based on customer Welfare and Satisfaction?
(1) Social Marketing Concept
(2) Production concept
(3) Product concept
(4) Marketing concept
(5) All of these

9. Social Marketing Concept involves:
(1) Long run welfare of society
(2) Long run satisfaction of customer
(3) Research and development
(4) All of these
(5) None of these

10. Which is the assumption of Social marketing?
(1) Long term profit
(2) Long run satisfaction of customer
(3) Social Performance
(4) Social welfare
(5) All of these

11. DSA Means –
(1) District sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales agent
(4) None of these
(5) All of these

12. “Conversion” in sales language means –
(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into customer
(4) All of these
(5) None of these

13. Bank Marketing is treated as –
(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) all of these
(5) None of these


14. Leads can be provided by –
(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these


15. Marketing is – Find the wrong option –
(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a team effort
(5) None of these


Answers:
1. 1
2. 5
3. 2
4. 3
5. 4
6. 1
7. 4
8. 1
9. 4
10. 4
11. 2
12. 3
13. 2
14. 4
15. 1

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