SBI PO: Marketing Quiz

Q1. To determine its strengths and weaknesses, manager might ask customers all of the following except;
(1) Was the quality good?
(2) Was the price reasonable?
(3) Have you heard the company slogan?
(4) Was the delivery efficient?
(5) None of these

Q2. The final step in marketing plan is 
(1) Goals and objectives
(2) Preparing projected profit and loss accounts
(3) Monitoring the progress
(4) All of these
(5) None of these

Q3. Managers scan the environment through 
(1) Undirected viewing
(2) Conditioned viewing
(3) Formal and informal search
(4) All of these
(5) None of these

Q4. Primary data is generally collected through:
(1) Survey
(2) Experiment
(3) Observation
(4) Census report
(5) None of these

Q5. Secondary data is collected through:
(1) Observation
(2) Survey
(3) Official record
(4) Experiment
(5) None of these

Q6. Casual research is:
(1) Together primary data to shed light on the real nature of the problem
(2) To ascertain certain magnitudes
(3) To find out cause and effect relationship
(4) To explore the gravity of the situation
(5) None of these

Q7. Generally the best research approach suited for descriptive research is:
(1) Observation
(2) Survey
(3) Cross sectional
(4) Experimental
(5) None of these

Q8. Generally speaking the best research approach for casual research is:
(1) Observation
(2) Survey
(3) Cross sectional
(4) Experimental
(5) None of these

Q9. Generally speaking the best research approach for exploratory research is:
(1) Observation
(2) Survey
(3) Cross sectional
(4) Experimental
(5) None of these

Q10. A study to determine if advertising expenses increases by 10 per cent, the sales will increase by x per cent. It is a form of:
(1) Exploratory
(2) Descriptive
(3) Casual
(4) All of these
(5) None of these

Q11. In a marketing survey, the surveyor asks the questions; Do you like our product? Yes/No It is a form of:
(1) Dichotomous
(2) Likert scale
(3) Semantic differential
(4) Rating scale
(5) None of these

Q12. A statement with which the respondent shows the amount of agreement/disagreement is a:
(1) Likert scale
(2) Semantic differential
(3) Rating scale
(4) Multiple choice
(5) None of these

Q13. A scale connecting two bio-polar words, where the respondent selects the point that represents his or her opinion is a:
(1) Likert scale
(2) Semantic differential
(3) Rating scale
(4) Multiple choice
(5) None of these

Q14.  A scale that rates some attribute from poor to excellent is a:
(1) Likert scale
(2) Semantic differential
(3) Rating scale
(4) Multiple choice
(5) None of these

Q15. Which of the following is not a probability sampling?
(1) Simple random sampling
(2) Stratified sampling
(3) Quota sampling
(4) Area sampling
(5) None of these

Q16. Which of the following is not a non probability sampling?
(1) Convenience sampling
(2) Quota sampling
(3) Judgment sampling
(4) Cluster sampling
(5) None of these

Q17. When the population is divided into mutually exclusive groups and random samples are drawn from each group. It is called:
(1) Stratified sampling
(2) Cluster sampling
(3) Area sampling
(4) Multi-stage sampling
(5) None of these

Q18. When the population is divided into mutually exclusive groups such as blocks and the researcher draws a sample from the group or block is called:
(1) Area sampling
(2) Cluster sampling
(3) Both (1) and (2)
(4) Stratified sampling
(5) None of these

Q19. When time factor is most important, then the best contact method with the responder has
(1) Personal interviews
(2) Mailed questionnaire
(3) Telephone interviewing
(4) Schedule
(5) None of these

Q20. The contact method, which minimizes the interview’s bias is a:
(1) Telephone interview
(2) Mailed questionnaire
(3) Personal interview
(4) Schedule
(5) None of these

ANSWERS:
1. 3 11. 1
2. 3 12. 1
3. 4 13. 2
4. 1 14. 3
5. 3 15. 4
6. 3 16. 4
7. 2 17. 1
8. 4 18. 3
9. 1 19. 3
10. 3 20. 2