SBI PO: Marketing Quiz

Q1. Warehouse Management does not include –
(1) Space determination
(2) Stock layout
(3) Stock design
(4) Stock placement
(5) Order picking procedure

Q2. A marketing technique where marketer plays a specific role in a particular segment is called –
(1) Mass Marketing
(2) Niche marketing
(3) Strategic Marketing
(4) Communication Marketing
(5) None of these

Q3. Which among the following is not an example of convenience goods?
(1) Tea
(2) Newspaper
(3) Coffee
(4) Shirts
(5) None of these

Q4. In Marketing Mix 4 P’s Imply –
(1) Product, Price, Place, Promotion
(2) Product, Price, Policy, Place
(3) Place, People, Product, Promotion
(4) All of the above
(5) None of these

Q5. In Market segmentation which among the following is not an economic component- 
(1) Age
(2) Gender
(3) Both 1 and 2
(4) Income level
(5) Taxes

Q6. Which among the following is a feature of good forecasting method –
(1) Accuracy
(2) Simplicity
(3) Economy
(4) Availability
(5) All of these

Q7. A person who ultimately determines any part or whole of the buying decision is called-
(1) Decider
(2) Buyer
(3) User
(4) Influencer
(5) None of these

Q8. When a firm sells off part of its business to another it is called-
(1) Diversification
(2) Divestment
(3) Pruning
(4) Strategy
(5) Joint venture

Q9. Buyer Resistance means –
(1) Buyers fighting with the salesman
(2) Reluctant salesman
(3) Indifferent Salesman
(4) Hesitant buyers
(5) None of these

Q10. Digital Bank can be resorted through –
(1) Mobile phones
(2) Internal
(3) Telephones
(4) All of these
(5) None of these

Q11. Cross selling is very effective in the sale of one of the following –
(1) Debit – Card
(2) Credit- Cards
(3) Internal- Banking
(4) Auto Loan
(5) All of these

Q12. Target market for debit card is – 
(1) All existing account holder
(2) All sales persons
(3) All NRI’s
(4) All HNI’s
(5) All of these

Q13. SME means –
(1) Small and medium enterprises
(2) Small scale marketing entities
(3) Small & medium establishments
(4) None of these

Q14. “Out-sourcing means service rendered by –
(1) Outside agencies
(2) Other departments of the company
(3) Employees other than the sales person
(4) Marketing department
(5) None of these

Q15. Sales promotion involves, the incorrect option-
(1) Building product awareness
(2) Creating interest
(3) Providing Information
(4) Designing new product
(5) None of these

Q16. DSA Means –
(1) District sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales agent
(4) None of these
(5) All of these

Q17. “Conversion” in sales language means –
(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into customer
(4) All of these
(5) None of these

Q18. Bank Marketing is treated as –
(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) all of these
(5) None of these

Q19. Leads can be provided by –
(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these

Q20. Marketing is – Find the wrong option –
(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a team effort
(5) None of these

ANSWERS:
1. 5                                  11. 5
2. 2                                  12. 1                          
3. 4                                  13. 1
4. 1                                  14. 1
5. 3                                  15. 4
6. 5                                  16. 2
7. 1                                  17. 3
8. 2                                  18. 2
9. 4                                  19. 4
10. 4                                20. 1