Monday, 29 December 2014

IBPS SO - Marketing Officer Syllabus

Banks conducts specialist officers’ exam (IT Officer, Marketing Manager, Finance Manager & Agriculture Officer etc.).

Specialist exam contains a separate section, based on the chosen specialization other than usual sections - Quant, English, GK & Reasoning.



SELECTION PROCEDURE:
Selection for posts of Specialist Officers is done through written test and interview.

SYLLABUS FOR WRITTEN TEST 
Most General Format-

  • Maximum Marks: 200
  • Time Allowed: 120 Minutes (2 Hours)
  • The above tests except the Test of English Language will be available bilingually, i.e. English and Hindi. 


SECTIONS :

  • Professional Knowledge - 75 Marks
  • English Language - 25 Marks
  • Quantitative Aptitude - 50 Marks
  • Reasoning Ability - 50 Questions


ELIGIBILITY:

FOR MARKETING OFFICER:-
MBA with specialization in Marketing from the University / Institute recognized by Govt. of India and working knowledge of MS Office.

FOR  IT OFFICER:-
B.Tech.  or  B.E. or MCA from the University / Institute recognized by Govt. of India and working knowledge of MS Office.

SYLLABUS FOR MARKETING

  • Marketing Mix (4-Ps of Marketing)
  • Brand Management
  • Services Marketing (Additional 3-Ps i.e. People, Process & Physical Evidence )
  • IPR (Intellectual Property Rights i.e. copyrights, trademarks, patents)
  • Marketing Strategy (Horizontal, Vertical, Backward)
  • Corporate Social Responsibility
  • Business Ethics
  • Brief knowledge of Retail Management



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