Now Pay via Mutual Funds: Bajaj Finserv AMC’s New UPI Feature

Bajaj Finserv AMC has introduced an exciting new way to pay via mutual funds with its innovative UPI feature. This breakthrough, called “Pay with Mutual Fund”, allows investors to use their liquid mutual fund holdings for everyday transactions, blending the growth potential of investments with the instant convenience of UPI payments.

Bajaj Finserv AMC Launches “Pay with Mutual Fund”

Bajaj Finserv Asset Management Company (AMC) has introduced an innovative feature called “Pay with Mutual Fund”, combining the growth potential of mutual funds with the convenience of UPI payments. With this feature, Bajaj Finserv AMC is making it easier than ever to access funds on the go, turning long-term investments into a flexible digital payment tool for daily life.

Turning Investments into Instant Spending Power

With Bajaj Finserv AMC’s new UPI feature, investors can now pay via mutual funds for everyday expenses. Traditionally, mutual funds were meant for long-term wealth creation, not daily transactions. This innovative feature allows your liquid mutual fund holdings to act like a digital wallet, enabling seamless payments for groceries, utility bills, dining out, and more bringing instant accessibility to your investments.

How Payments Through Mutual Funds Work

When you make a UPI payment, the system automatically redeems the required amount from your liquid mutual fund and credits it to the merchant via your linked bank account. This ensures a smooth and seamless transaction without any extra steps.

Leveraging Insta Redemption for Instant Access

The feature uses the Insta Redemption option available in liquid mutual funds, allowing withdrawals up to ₹50,000 or 90% of your invested amount instantly. Each payment effectively becomes a micro-redemption, converting part of your investment into cash at the time of payment.

Technology Behind the Innovation

Bajaj Finserv AMC partnered with Curie Money, a fintech company that developed the technology to enable instant fund redemption and UPI integration. Investors no longer need to manually transfer money from mutual funds to bank accounts—they can spend directly from their investments.

Benefits for Smart Investors

• This system provides dual benefits:
• Money remains invested in mutual funds, potentially earning higher returns than savings accounts.
• Funds are available instantly whenever required, giving investors flexibility and liquidity.

Ganesh Mohan, Managing Director of Bajaj Finserv AMC, emphasized that the goal is to make investing a natural part of daily financial life, allowing mutual funds to support both savings and spending.

A Leap Forward in India’s Digital Finance

With assets under management exceeding ₹28,000 crore, Bajaj Finserv AMC is leading the fintech-driven investment revolution. As UPI becomes the dominant digital payment system, “Pay with Mutual Fund” merges long-term investment growth with immediate liquidity, making investing more flexible, convenient, and practical for everyday life.

Benefits of Paying via Mutual Funds

Using this new feature offers several advantages to investors:

• Instant Liquidity: Access your mutual fund investments anytime without waiting for fund transfers.
• Higher Returns: Keep your money invested in mutual funds that generally offer better returns than traditional savings accounts.
• Seamless Payments: Make everyday payments like groceries, utilities, and dining directly from your investments.
• Financial Flexibility: Spend as needed without affecting long-term investment goals.
• Time-Saving: Eliminates manual fund transfers, making transactions faster and more convenient.