Professional Knowledge Quiz for IBPS SO Marketing Officer 2017

Q1. A firm identifies the target market, needs and wants of customer through  
(a) Marketing research 
(b) Planning 
(c) Concept 
(d) Segmentation.
(e) None of these 

Q2.  Fixing and maintaining the standards for quality, quantity, size and other features of the product refer to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
(a) Standardization 
(b) Grading 
(c) Packaging 
(d) Labeling.
(e) None of these
Q3. The task of any business is to deliver ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ at a profit.
(a) Customer needs 
(b) Products 
(c) customer value 
(d) Quality.
(e) None of these 

Q4. In service marketing, apart from traditional four elements of marketing mix, there are three more elements, namely, people, process and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
(a) Physical evidence 
(b) Publicity 
(c) Packaging 
(d) All of the above.
(e) None of these
Q5. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ refers to marketing strategies under conditions of scarcity and during the period of shortage.
(a) E‐commerce 
(b) De‐marketing 
(c) Relationship marketing
(d) Core Marketing 
(e) None of these
Q6. The term Meta marketing was first used by ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
(a) Eugene. J. Kelly 
(b) N. H. Borden 
(c) Tim drapes.
(d) Philip Kotler
(e) None of these 

Q7. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing is based on interaction and dialogues.
(a) De‐marketing 
(b) Viral marketing 
(c) E‐commerce 
(d) Relationships.
(e) None of these 

Q8. People can form different perceptions of the same stimulus because of three Perceptual processes. All of the following name these processes except _____.
(a) selective attention
(b) selective distortion
(c) selective attitude . 
(d) selective retention about brands.
(e) None of these 

Q9. People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.
(a) selective retention .
(b) selective distortion
(c) selective attitude
(d) selective attention
(e) None of these 

Q10. _____ advertising is when consumers are affected by marketing messages without even knowing it.
(a) Alternative evaluation
(b) Subliminal  
(c) Complex
(d) Motive
(e) None of these