IBPS SO Syllabus For Marketing Officer Scale-I 2019-2020

IBPS SO prelims exam is scheduled to be conducted on 28th and 29th December according to official notification. Students have already started to get themselves ready for the IBPS SO Exam. In the earlier post we have already provided you with the IBPS SO exam pattern, FAQs and Eligibility criteria. In this article we will discuss about the IBPS SO marketing officer syllabus. As we all know there will be only three sections in the prelims exam  and professional knowledge is the part of mains exam but to keep you updated from the beginning here we are with the detailed topics of IBPS SO marketing officer.

If you are applying for Marketing Officer post then you should know that there will be 60 questions for an account of 60 marks in professional knowledge section. Thus before you proceed to start off your preparation you should know about what topics you should cover to ace in the IBPS SO exam 2019. Check the detailed syllabus for the same below.

Check Detailed IBPS SO Marketing Officer Syllabus 

MARKETING MANAGEMENT
Introduction to marketing; concepts, marketing environment; segmentation, targeting & positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product development process, pricing, pricing methods, promotion basics, promotion methods & strategies, Demand forecasting.

PRODUCT MANAGEMENT
Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization.

SALES
Personal Selling, selling processes, types of the sales organization, Sales forecasting, sales strategies, sales force incentive plans, sales promotion, and its objectives, sales monitoring, sales reporting, motivating the sales force, Advertising, PR.

RETAIL MARKETING
Retail marketing and retail management, strategic retail marketing, retail marketing mix, CRM and retail marketing, CBB & retail marketing , Retail location, retail store operations, retail organizations & structure, SCM , Retail pricing and promotional pricing, retail branding strategies, store & non-store brands, merchandising and warehousing, global retailing, modern trade and new trends in retailing.

Important Links:

SERVICES MARKETING

Services, nature, service product & pricing, service positioning, CRM and services, CBB and services marketing, promoting & services , MIS, service processes, service distribution, employees (people) and services marketing, Customer relationship management (CRM), internet marketing, Social Media Optimisation (SMO), Social Media Marketing (SMM) and Search Engine Optimization (SEO).

PRODUCT MANAGEMENT
Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization.

BRAND MANAGEMENT
Introduction to brands and brand management, brand research and brand equity, branding for different product categories, branding & differentiation, brand image, brand element and brand association, Brand equity measurement, competitive analysis, brand positioning, brand hierarchies, CBBE (Customer-based brand equity), Branding & IMC, branding and marketing mix, branding and product mix, brand attributes, branding and segmentation,brand strategies, brand image and awareness, brand equity systems, brand value, brand extensions.

CONSUMER BUYING BEHAVIOUR & INTEGRATED MARKETING COMMUNICATIONS
consumer personality & brand personality, buying influences, buying process, factors influencing buying decisions, models of buying behavior, post-purchase behavior. Marketing research, methods, data collection techniques, sources of secondary data for marketing decisions, IMC definition, elements, IMC and brand communication process, role of advertising in branding process BTL, OOH, etc., promotions in IMC – consumer, trade sales, co-branding, in-branding, etc., packaging and labeling in IMC, PR.Consumer Protection in India: List of Consumer Rights.Consumer Protection Act,1986.

ADVANCED MARKETING TECHNIQUES
Global marketing, Strategic Marketing Process, value chain, value creation. Nature & scope of rural markets, marketing to cooperatives, channels of distribution in rural India.Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques, CSR.

So students, start preparing for IBPS SO exam as you have only one month left in your hand. Do not leave any page unturned. Make the best  of the time and let success make noise this time. All The Best!

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