Test your Professional Knowledge of Marketing with this questionnaire to prepare for IBPS Marketing Officer Examination. To score in IBPS SO (Marketing) Mains candidate must have adequate knowledge of Marketing Planning, NewProduct Life Cycle, Segmentation, Consumer Behaviour, Brand Management and more. This quiz covers important chapters of Marketing to help you prepare for the exam.
Q1. According to Philip Kotler, A product meets the needs of a consumer and in addition to a tangible value this product also has an abstract value.____________refers to all additional factors which set the product apart from that of the competition.
(a) Potential Product
(b) Augmented Product
(c) Generic Product
(d) Core Product
(e) Expected Product
Q2. Brand Equity is the value of a brand that is expressed in financial, strategic and management advantages and benefits for the firm that owns the brand. Which of the following can be a benefit of a high brand equity?
(a) high perception of quality
(b) high brand loyalty
(c) high sales percentages
(d) lower introductions costs
(e) All of the above
Q3. Mark Zuckerberg started Facebook as an Internet which was initially marketed exclusively to college students before exploding onto the cultural and societal landscape in the US and then internationally. The initial marketing was an example of-
(a) Social Media Marketing
(b) Catalog Marketing
(c) Niche Marketing
(d) Community Marketing
(e) Content Marketing
Q4. Among the following choice, all can be considered true about market penetration pricing EXCEPT-
(a) cause quick diffusion and adoption of your product in the market.
(b) because of thinner profit margins, efficiency is not a priority.
(c) help create enthusiasm for your product from the distributors of the product.
(d) discourage competitors from entering the market.
(e) create goodwill among the first customers that purchase the product due to the aggressive pricing
Q5. Customer _________________ creates descriptive segments or groups of customers which have specified characteristics.
(b) Profiling Segmentation
Q6. A pull strategy involves motivating customers to seek out your brand in an active process.Which of the following is a suitable pull strategy?
(a) Trade Show Promotions
(b) Direct Selling
(c) Packaging Design
(d) Sales promotions & discounts
(e) POS Displays
Q7. For most up-and-coming brands hungry to expand the dangers of a channel conflict are real. Among the following all are potential negative consequences of channel conflict EXCEPT-
(a) Existing distributors will push your brand
(b) Declining sales
(c) Bad PR
(d) Price wars
(e) Unhappy customers
Q8. The most feasible and logical response a market leader can make when defending its market share is shown by which of the following options?
(a) Continuous Innovation
(b) Basic cost control maintenance
(c) Provide expected benefits
(d) Meet challengers with a swift response
(e) Aggressive promotion
Q9. Which one of the following is a feature of Reactive Marketing?
(a) is viewed and treated as a manageable business process.
(b) is not done based on fads or desperation, but only with time-honoured methods
(c) Referrals occur whenever the customer decides to call
(d) “Spray and Pray” blasts of bulk mail, coupons and emails are never used.
(e) None of the above
Q10. Adidas may have 5 different sub-classes(say Basketball Shoes, Athletics Shoes, Tennis Shoes etc.) under the category of sports shoes. What would be the correct term for this?