Professional Knowledge Quiz for IBPS SO Marketing Officer 2017

Q1. Consumer Products include :
(a) Convenience Products 
(b) Shopping Products 
(c) Unsought Products 
(d) Specialty Products 
(e) All of the above 

Q2. Which of the following is not a positioning error : 
(a) Under positioning 
(b) Over positioning 
(c) Doubtful positioning 
(d) Inaccurate Positioning 
(e) All of the above 

Q3. Product line refers to : 
(a) A group of closely related products 
(b) A set of all the products 
(c) Specific products 
(d) All of the above 
(e) None of these 

Q4. Most of the opinion leaders are : 
(a) Laggards 
(b) Innovators 
(c) Early adopters 
(d) All of the above 
(e) None of these 

Q5. Which of the following is one of the type of wholesellers? 
(a) Pure wholeseller 
(b) Manufacturer wholeseller 
(c) Retailer wholesellers 
(d) All of above 
(e) None of above 

Q6. A producer who wants to carry his own marketing research, he face the problem of–
(a) Qualified people 
(b) Trained Researchers 
(c) Infrastructure 
(d) Government Obligations 
(e) 1 and 2 

Q7.Marketing Research is a gift of 
(a) Modern concept of Marketing 
(b) Classical concept of Marketing  
(c) Traditional concept of Marketing 
(d) Old concept of Marketing 
(e) Basic concept of Marketing 

Q8. The consumer may discard the product tomorrow–
(a) which they prefer today 
(b) which they hate today  
(c) which is in demand 
(d) which is available in market 
(e) None of these 

Q9. Which advertisement media will you prefer to market the product at national level? 
(a) Local news papers  
(b) Television  
(c) Wall Painting  
(d) Posters 
(e) Periodicals 

Q10. Collective Bargaining is a main characteristic of–
(a) Super Bazar 
(b) Chained shops
(c) co – operative Societies  
(d) Departmental store 
(e) None of these