Annually World Milk Day is observed on 1st June as White Revolution to spread awareness about Milk’s importance for a healthy life. World Milk Day 2020 is the 20th Anniversary of World Milk Day. As the pandemic has covered the whole world, so the organizers have taken a step for social campaigns and online events to celebrate the day without abiding the policies decided by the WHO in regards to people’s safety.
Due to COVID-19, the focus will be the same as promoting the benefits of dairy products but the difference will be instead of holding in-person events, the efforts will be the promotion of the objectives on different platforms of social media.
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World Milk Day- History
To celebrate the importance of the dairy sector, twenty years ago in 2001, someone found that a day must be there to celebrate the role of milk and with same regards, the Food and Agriculture Organisation of the United Nation established World Milk Day and since then every year June 1 is known as World Milk Day globally. As many countries were already celebrating World Milk Day around June 1, therefore the tradition of celebrating World Milk Day on June 1st came. At the beginning of the discussion, a date in the May end was proposed, however, some countries were already having a list of holidays at this period, therefore, June 1st was decided as the special day dedicated to milk and other dairy products to show milk as a global food.
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Every year, this day was celebrated by promoting the benefits of milk and dairy products and how these are the supportive food ingredient for billions of people. World Milk Day emphasis attention on milk and involve milk industries for publicizing its activities and cherish Milk worldwide. Every person consumes dairy products in one way or another.
World Milk Day 2020 Theme- “20th Anniversary of World Milk Day”
On the occasion 20th Anniversary of World Milk Day, a global social media conversation rally will be run on June-1, 2020 and the celebrations have already begun since 29 May with an Enjoy Dairy Rally. The objective of the rally will be focused on talking about the benefits of dairy products with respect to a healthy life, its affordability, its accessibility, and the nation’s commitment to feeding the communities, especially in this pandemic situation. Join the global social media conversation by using #WorldMilkDay & #EnjoyDairy and express your love for milk and dairy products.
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