Professional Knowledge Quiz for IBPS SO Marketing Officer 2017:5 January 2017

Q1. A salesman must be honest to wards :
(a) Product 
(b) Consumer only 
(c) employer only 
(d) Sales Promotion 
(e) Selling Area

Q2. In General sense marketing research is _____ regarding goods and services. 
(a) Collection 
(b) Summary  
(c) Analysis of the data  
(d) None of these 
(e) 1, 2 and 3 
Q3. Scope of marketing Research is 
(a) Very wide 
(b) Low 
(c) Narrow 
(d) Simply wide 
(e) None of these 

Q4. Who said “Marketing research is a systematic attempt to get information useful in solving marketing problems (Making marketing decisions)”?
(a) Clark and Clark 
(b) Pankaj Parashar 
(c) Lorei, Wales & Taylor 
(d) Prof. Richar D. Crisp 
(e) Sh. Lalu Prasad Yadav 
Q5. What is the concept included in Marketing Research? 
(a) Research of Product and Services 
(b) Research on Markets 
(c) Research on sales 
(d) Research on sales Methods and Policies  
(e) None of these 

Q6. If a consumer receives information that is inconsistent with her or his feelings or beliefs, the consumer may alter this information. This is known as selective: 
(a) exposure 
(b) distortion 
(c) retention  
(d) information 
(e) None of these 

Q7. Finance required to carry on marketing activities is known as : 
(a) Finance 
(b) Marketing Finance 
(c) Social Finance 
(d) Long term Finance 
(e) Short term Finance 
Q8. Which is the starting point of marketing process? 
(a) Discovery of needs 
(b) Wants of consumer 
(c) Making Fraud of consumers 
(d) All of above  
(e) 1 and 2 

Q9. Who said – “Advertising is a paid form of non-personal presentation of the idea, goods or services by an identified sponsor”? 
(a) Richard Buskirk 
(b) Prof. Pankaj Parashar  
(c) Prof. Aditya Sharma 
(d) Prof. Weed 
(e) Philip Kotler 

Q10. What is one of the function of Advertisement? 
(a) Primary Function 
(b) Secondary Function  
(c) Economic Function 
(d) Social Function 
(e) All of above